Thursday, April 15, 2010

Great Moments In Copy Writing

While working on this week's Shoefinder post, I came across this gem in the description of a pair of shoes on Zappos:


(click to embiggen)


"A sport-infused ballerina gets a lethal injection of studded hardware."

Because nothing moves product like some good old-fashioned death penalty humor.

1 comment:

  1. You just know Angelina Jolie is going to play the ballerina in the Hollywood version.

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