Wednesday, April 27, 2011

When Bad Marketing Happens to Good Shoes

As I may have mentioned here, I am at the moment completely in love with Timberland's line of women's casual shoes*, a fact which will become even more clear on Shoesdays to come. Because, seriously, what's not to love? Sturdy, comfortable, nice to look at and (as far as I can tell) reasonably waterproof. Price-wise they aren't exactly cheap, but they're not what I'd call that expensive, and they have good sales (see below).

One thing they don't have is very good website design, which is why it took me until now to stumble across this section. Which is slightly more expensive than their regular offerings, but all very appealing and wearable and lovely. So it's great, until you get to the marketing description of these shoes:

The Lucille collection reflects the women of the Industrial Age, with premium, enduring materials and skillful construction and stitching that's practical and rugged yet feminine. Authentic and unique styling is reminiscent of years when women depended on their footwear as much as their country depended on them, but the addition of canvas details and lighter overall designs reflect summertime adventures away from the factory floor.
Ah yes, those halcyon days for women working at the dawn of the Industrial Revolution. The satisfaction of twenty-hour days! The thrilling danger of dying when the factory catches fire and all the doors are locked to keep you in! The shoes!

Yeah, not so much.

*At the moment I am trying to decide if I would rather get these or these during the current 40% off sale on their website**, assuming I could come up with a way to justify the purchase of either of them.
**Code: BFF11. Don't say I never do anything for you.


Gigi Pandian said...

That hilarious Timberland description reminds me of the Seinfeld episode where Elaine is on her own writing copy for the Peterman clothing catalog ;)

Karen Murphy said...

Their canvas is Bionic (R)!