Thursday, April 15, 2010

Great Moments In Copy Writing

While working on this week's Shoefinder post, I came across this gem in the description of a pair of shoes on Zappos:

(click to embiggen)

"A sport-infused ballerina gets a lethal injection of studded hardware."

Because nothing moves product like some good old-fashioned death penalty humor.

1 comment:

Karen Murphy said...

You just know Angelina Jolie is going to play the ballerina in the Hollywood version.